Comments on: Social Media Platforms Becoming the New Content Portal – Lawyers Included

By: gyi tsakalakis

gyi tsakalakis — Tue, 01 Dec 2009 02:20:37 +0000

The power of social media both for generating new clients and building professional/referral networks, is growing quickly. It wasn’t THAT long ago, that legal marketing “gurus” were talking about how much a waste of time social media was.

This being said, effective use of social media does take time. While many lawyers may find the time to participate in these activities, we have found more and more lawyers receptive to the idea of outsourcing social media management.

Social media managers are skilled at maximizing the benefits from various social media platforms. However, it is important for law firms employing these consultants to choose wisely. Since the lawyer’s professional reputation is at stake, it’s very important for lawyers to closely monitor the activities of any web consultant.

By: Carnival of Trust – November 2009

Carnival of Trust – November 2009 — Mon, 02 Nov 2009 18:13:14 +0000

[...] – Build A Solo Practice @ SPU, “Social media platforms becoming the new content portal – lawyers included.” [...]

By: wesclark

wesclark — Tue, 20 Oct 2009 21:28:38 +0000

Great thoughts Susan. I was just poking around on FB and did find the “Create a Page for My Business” link. I think it’s a good solution that will allow for full control of your professional image without stifling the use of a personal FB profile for purely social purposes.

And I agree about funneling blog posts, tweets, etc through your professional FB feed as a way of increasing exposure. I think it’s a great way to consistently network with friends, acquaintances, and professional connections without being overbearing.

As always, thanks for the suggestions!

By: Susan Cartier Liebel

Susan Cartier Liebel — Tue, 20 Oct 2009 18:46:43 +0000

Wes,

There is a reasonable way. One is to keep your personal Facebook profile just for friends. If they are professionals want to link to your Facebook page, maybe have a more professional secondary Facebook page where you can connect professionally with others, feed your latest blog posts and possibly Tweets. These are just possible suggestions since you already have an established personal FB page.

You can also recommend your personal FB friends to connect with you on your professional page so they can see what you are up to in your career as well as guide potential clients.

These are just thoughts. What do you think?

By: Wes Clark

Wes Clark — Tue, 20 Oct 2009 04:39:10 +0000

Thanks for the reinforcement contained within this post, Susan. One point of skepticism I have is how to create and cultivate a professional image within social media platforms when one already uses such platforms for purely personal reasons. It is easy to approach this issue from a marketing perspective if you do not already have a personal/social presence on a platform, but how can the two concepts be melded together without seeming entirely disingenuous?

I just have a small sense of foreboding, as evidenced in a Seinfeld episode, of “worlds colliding”. It’s easy to say…well your professional personality should match your social personality or you’re probably in the wrong field (or something along those lines), but there is undoubtedly a separation that occurs between the professional and personal life of even the most seasoned veteran.

Perhaps I’m over-thinking the issue. I suppose it’s always up to each individual to choose what level of interaction they achieve with clients and potential clients through such social media platforms. But I can’t imagine how much editing I would have to do to, for example, my Facebook Info page as well as my posting style on Facebook if I were to use the same profile for professional purposes.

Perhaps there’s a reasonable way to publish a professional profile alongside the personal profile. Just thinking out loud here for those of us who enjoy the freedom involved in maintaining some separation between personal and professional lives.

By: Tweets that mention Social Media Platforms Becoming the New Content Portal – Lawyers Included | Build A Solo Practice @ SPU -- Topsy.com

Mon, 19 Oct 2009 11:57:49 +0000

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