Comments on: Why Solos Can’t Afford ‘Business as Usual’

By: Twitted by karenmokeefe

Twitted by karenmokeefe — Tue, 08 Dec 2009 13:46:44 +0000

[...] This post was Twitted by karenmokeefe [...]

By: Susan Cartier Liebel

Susan Cartier Liebel — Wed, 25 Nov 2009 20:01:38 +0000

Roger, low cost marketing that works does require some sweat equity which lawyers, as a rule, are unaccustomed to doing. This involves blogging, social media platforms, ‘time’ which we are generally loathe to do because it is easier to write a check for the Yellow Pages then it is to generate blog posts on matters of interest to your client week after week. The low-cost marketing vehicles are out there. The change in one’s own attitude about what they have to do is the next step.

By: Roger

Roger — Wed, 25 Nov 2009 04:58:44 +0000

Nice indepth article Susan. After several years of insurance defense at larger law firms I decided to to solo and started a virtual law firm. I believe that the lower rates that I am able to charge due to not spending on high overhead will attract clients who are tired of paying outrageous legal fees. The hardest part is finding low cost marketing that actually works!

By: Julie A. Fleming

Julie A. Fleming — Tue, 24 Nov 2009 17:25:55 +0000

Great, in-depth article. Many times a slightly lower charge results in significantly greater earnings. That can’t be taken for granted, though–every lawyer needs to listen to their clients and hear what they’re saying about what they think each service should cost, because a lower charge can also have the opposite reaction. Some potential clients may look at it and think, “What’s wrong with this lawyer?” They’ll worry that you’re charging less because you’re less qualified.

By: Anthony Wright

Anthony Wright — Wed, 18 Nov 2009 04:03:10 +0000

Hi Susan,

Very good article as usual! I just wanted to say that I, having a business degree and always fond of “doing the math,” have taken full advantage of the horrible economy by pricing out all of my competition. I get calls everyday from people who are tired of paying $250 to $300 per hour and like my rates and retainers much better. I’m plenty busy, plenty profitable, and plenty happy–and my clients refer me too. I am marketing to folks with modest to moderate means, which is most of us.

Thanks again for what you are doing.

Anthony Wright